Placeholders train you to hide the product
Many drafts never launch because the page still says TBD. A finished box is a forcing function. It makes the offer feel real enough to write the rest of the letter.
One afternoon rule
Give the graphic a time box. Use the finder, export, drop it on the page. If you are still nudging shadows on day three, the bottleneck is not design. It is fear of publishing.
Then write the title on the box
Readable at thumbnail size. Few words. Same words as the headline. The download helps you find the box. You still have to name the product like a human.