One question per clip
The suite includes screen capture, webcam, a simple flash-style presenter, and a CD-era menu tool. Ignore the museum parts. Use it to answer one question: "How do I do X in this product?" or "What happens after I buy?"
Write a 6-line script
What they will see, the three clicks, what good looks like, where to go next. Then record. Do not narrate your entire product. The old sales letter promised fewer support tickets - that only happens when the clip is specific.
Put it next to the step
A demo buried on a "videos" page does not cut tickets. Embed it on the setup page or the sales page section it explains. The quiz picks demo vs sales vs support so you do not record the wrong one first.