Restarting is a hiding place
New logos and new domains feel like progress. They reset your learning. The playbook assumes you will stay with one idea long enough to see a pattern in the numbers.
Write the loop on paper
Where do people come from? What page do they hit? What happens if they leave? If any box is blank, that is the work - not a new product name.
Use the download as a brake
When you want to pivot, open the playbook and run one more experiment on the current offer. The quiz exists to name the real blocker so you stop treating boredom as strategy.