Free guide · Axiom Digital

Rewrite a Solo Email Without Hype

Keep the bones. Replace the leftover 2010 voice. One problem, one link, one P.S.

Steal the skeleton

Subject that names a loss or a job. Two short paragraphs. One link. P.S. with the same link. That is the useful part of the pack. The rest is period flavor. Delete it.

Write the subject last

After the body is honest, pull five words from the first sentence. Subjects that shout FREE tend to train filters and readers to ignore you.

Send a test to yourself on a phone

If the link wraps badly or the first line is cut off, fix that before anyone else sees it. Templates are a start. The send is yours.