A magnet is a job, not a file
People do not wake up wanting "a free ebook." They want a checklist, a script, a template, or a diagnosis. The 22-tips download is a list of practical moves. Your public magnet should feel the same: one job, fast to use.
Match the magnet to the traffic
If the article is about welcome emails, do not give away a social media calendar. The click should feel like a continuation. Title the magnet with the outcome: "5-email welcome outline" is clearer than "Ultimate Email Vault."
Deliver it like a product
A PDF that opens with three pages of story gets deleted. First page: what this is, who it is for, how to use it in 20 minutes. Then the tips. That is how the download behind this quiz should be treated - as a working document.
Ask for the email next to the win
Put the opt-in after a useful paragraph, not only in the sidebar. One field if you can. Tell them what arrives and when. Then send the file immediately so the list starts with a kept promise.